MONFRÈRE is a denim brand that merges the refinement of storied designer houses with the effortless comfort of Los Angeles for pieces that define attainable luxury. Created by Sean Rudes and Steven Dann - close brothers-in-law with acclaimed backgrounds in the fashion industry and a shared passion for denim, MONFRÈRE - which means “my brother” - is an homage to their special bond and a line to bring together their legacies, their perspectives, their skill sets, and their talents to create something new and unparalleled.
Rudes grew up in a family that redefined and pioneered premium denim. At age 18 he began working with his father, who founded J Brand Jeans. At J Brand, he learned the processes involved in making denim and how to build a global company. After years of working behind the scenes with elite brands, both Rudes and Dann opened their own retail projects. Listening to their customers’ feedback, the designers began experimenting with creating a jean with an updated fit, one that was tailored true to men’s bodies, movements, and elevated styles.
The result is a collection of perfected jeans that are designed to be worn every day and move seamlessly from day to night. Made in Los Angeles from denim experts behind some of the most iconic brands in the global market, MONFRÈRE is a label that is focused on fit, fabric, and details.
The designers start with the highest quality fabrics from the most exclusive mills in Japan that push the boundaries of what denim can look and feel like. Every garment is meticulously and expertly designed, with every detail considered. The brand’s loyal following is built through its impeccable signature fits - The Greyson, The Brando, and The Deniro - that are each designed to cater to every style and occasion with the utmost emphasis on comfort. The designers have been careful to address the unique details of each pair of jeans, from the pocket placement to length proportions, having every part of the individual jeans scale for an exacting, tailored feel.
Rudes and Dann have created a new class of denim that reflects their tireless mission to innovate and perfect products that are a signature mix of provocative and modern. Their hard work and decades of experience have culminated into a line that encompasses the highest quality garments, innovative fits and fabrics, and fashion-forward design. Their inspiring, resonant branding is aimed to satiate the most demanding of consumers and be recognized amongst a discerning global clientele. MONFRÈRE works in partnership with top retailers worldwide including Barneys New York, Bergdorf Goodman, and Selfridges.